Job Ref No: AMBPR-30621
Our Client is a
renowned Education institute who is posed to grow as a leading Business
school in India and already has very high national ranking among the B
Schools in India . It is promoted by international luminaries
in the education Industry. Their faculty are from global destinations & are
acclaimed to be the best in their domain. The institute is professionally
managed and sports a corporate working culture. It is
patronized by many large Corporate groups as a regular picking ground for
quality resource for top managerial positions.
Job Description
You will be responsible for understanding what makes
the target audience tick, and for developing
marketing campaigns that position the brand
according to those motivators. These marketing campaigns will not only drive
engagement, but will further define the brand's reputation and image in
relation to the industry. Apart from the Branding & PR department, the role
requires working closely with several other departments from time to time such
as Rankings, Accreditations, Admissions and more as directed.
Desired Profile
Experience –3+ yrs of relevant experience in media
industry
Qualification
Bachelor’s
Degree in marketing or a related field (BBA, BMS, B.Com, BMM with a
specialization in marketing preferred)
Job
Responsibilities
·
Identifying how the brand is currently
positioned in the industry
·
Designing a research-based brand
strategy (research among key stakeholders – students, alumni, faculty,
corporates)
·
Developing and executing marketing
campaigns aimed at communicating the brand message to potential admits,
corporates and recruiters (through paid and owned media platforms)
·
Communicating the brand personality
internally and aligning the institute around foundational ideas
·
Work on operationally executing the
business school ranking process in tandem with other departments such as
admissions, corporate and career services, accreditations, research and so on
·
Manage the Branding & PR student
committee by ensuring a continuous flow of learning through innovative events,
activities and industry/college outreach
·
Measure and report on success of
marketing campaigns
·
Anticipate consumer trends and keep the
brand up to date
·
Conduct consumer and market research
internally and externally
Desired Skills
·
Ability to handle the responsibilities
as defined above.
·
Up-to date with latest trends and
marketing best-practices
·
Experience in identifying target
audiences and devising effective campaigns
·
Proven ability to develop brand and
marketing strategies and communicate recommendations to stakeholders
·
Excellent understanding of the full
marketing-mix
Data-driven thinking with an affinity
for numbers
Note : Candidates Must be living in South
Chennai or willing to relocate to this part of the city
Apply to : jobs@p3synegy.com
Contact : R.Vaidyanathan - 9600008133
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