Online Marketing Lead

About our Client

Our client is a Chennai based software company promoted by a Transport Company with experience of about half a century in the Transportation industry. This has given them an advantage in having in depth analysis into the working of a transport company. Thereby, they are able to give solutions in line with the fleet owner's requirement. They have robust solutions that caters to  Fleet Utilization, Fuel management, Fleet maintenance & Tracking Tyre efficiency, etc and are acknowledged as leaders in the industry for such solutions.

Desired Profile

• Education          : Any Degree / Diploma

·         Experiences       : 1 – 3 years

·         Language          : Should be good command on English written and verbal.

Skill stack

·         Strong technical skills preferred in understanding HTML and CSS.

SEO	·       Able to analyze site and optimize for targeted clients by locale and relevance. ·       In depth knowledge in On-Page optimization and Off-Page Optimization and Web Maintenance
SEM (Adwords)	·      PPC - Reducing the CPC, Increasing the CTR, Improving the Quality Score of the Campaign, Reducing the Cost / Lead, Improving the Conversion Rate. ·      Defining ROI Scenario’s for PPC Campaign Budget ·      Development of effective, “call –to-action” titles and description ·      Able to Set Conversion Tracking, Bid Management, Account Maintenance & Campaign Monitoring
SEM (Analytical)	·      Prepare periodic Web analysis & Technical Audit report ·      Strong web analytic skills including collecting, formatting, interpreting   and presenting data (Excel power-user) ·      In-depth knowledge of analytical tools such us (Google Analytical, Omniture & Facebook Analytical).
SEM (General)	·      To know the right downloaded sites and directories to submit the products. ·      Identifying the Affiliates to promote and sell products ·      You should able to prepare newsletter, press releases, articles and blogs. ·      Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.,)
SMO	·      Engage with online users on a constant basis through different social media platforms. ·      Maximize Social media activities and campaign to drive more traffic and approach to reach the users, spread message more effectively than tradition methods. ·      Maintain the reputation and brand name through the good social media strategies and planning and develop online marketing communication messages and strategies for the brands
Content Righting	·      To be able to write & edit Reports, Articles/Case Study, Interest in Creative Writing.
Apply to	vaidyanathan@p3synergy.com