Wednesday, January 18, 2012

Media Relation Executive


About our Client

Our  Client is a renowned  Education institute who is posed to grow as a leading B school in  India and already has a national ranking among the top 20 .  It is promoted by international luminaries in the education Industry. It is professionally managed and  sports  a corporate working culture. 

Job Description

The incumbent will be  responsible for  communicating  the institute’s objectives & programs to the corporates, targeted student communities and the general public . This will involve

(i)             Coordination of PR activities with PR agency.
(ii)            Preparation of media brief, press release both in Tamil & English
(iii)           Periodic visit to media houses, engagement with online media.
(iv)          Coordination with advertising agency for copy briefing and delivery.
(v)           Coordination with media agency for release of ROs, billing and payment.
(vi)          Collection of news based intelligence on the institute and its competitors.
(vii)         Compilation of reports (weekly/monthly) basis by monitoring media.
(viii)        Preparation of reports/features on the Institution.


Desired Profile

·         Experience: 2 + years of relevant experience

·         Qualification:  Mass communication / Journalism with exposure on online media.

·         Skills
o    Exposure to Media – newspaper, TV channels, Advertising
o    Strong understanding of  Marketing concepts , specifically Branding
o    Ability to gather market intelligence for business & competition analysis
o    Dexterous in social Networking  & online activities
o    Strong skills in development of Collaterals & content for media
o    Exposure to Ad Agency , Media planning, media brief  etc.
o    Astute in PR activities
o    Excellent spoken & written communication in English, a plus if knowing Hindi



Contact : Vaidyanthan R , Mobile No.9840919226

No comments:

HR Executive – Generalist: Recruitment; Payroll Process; Adv Excel ; Compliance

  Job Ref:HRGEN-MAA-24822 About Our Client Our  Client is a renowned  Education institute who is posed to grow as a leading Business sch...